{"id":109,"date":"2016-02-02T13:14:30","date_gmt":"2016-02-02T11:14:30","guid":{"rendered":"http:\/\/www.kim.lt\/blog\/?p=109"},"modified":"2021-08-15T17:05:39","modified_gmt":"2021-08-15T14:05:39","slug":"5-internetinio-marketingo-privalomos-priemones-2016-iesiems","status":"publish","type":"post","link":"http:\/\/www.kim.lt\/blog\/5-internetinio-marketingo-privalomos-priemones-2016-iesiems","title":{"rendered":"TOP 5: 2016-iesiems privalomos internetinio marketingo priemon\u0117s"},"content":{"rendered":"\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http%3A%2F%2Fwww.kim.lt%2Fblog%2F5-internetinio-marketingo-privalomos-priemones-2016-iesiems&amp;layout=button_count&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n<p class=\"p1\"><span class=\"s1\">Metams dar tik \u012fsibeg\u0117jant, \u012fmon\u0117s susiduria su i\u0161\u0161\u016bkiais, kai tradicin\u0117 rinkodara jau neveikia. D\u0117l tos prie\u017easties aptariame marketingo ir technologij\u0173 b\u016btinybes 2016-iesiems metams.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>1. Internetini\u0173 svetaini\u0173 pritaikymas mobiliesiems \u012frenginiams.<\/strong> Tokiose \u0161alyse kaip Did\u017eioji Britanija, jau perkop\u0117 didesn\u012f vartotoj\u0173 skai\u010di\u0173 i\u0161maniaisiais telefonais, nei kompiuteri\u0173 vartotoj\u0173 skai\u010dius. Baltijose \u0161alyse, kaip skelbia nuolatiniai tyrimai (pvz. <a href=\"http:\/\/www.ranking.lt\"><span class=\"s2\">Ranking.lt<\/span><\/a>). Pagrindiniai principai:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Greitas krovimo laikas.<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Paprastas ir vartotojui suprantamas dizainas (angl. User Experience).<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Ai\u0161k\u016bs ir ry\u0161k\u016bs veiksmui kvie\u010diantys elemantai (angl. Call to action), pvz. skambinti mobiliuoju.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><strong>2. Socialin\u0117s medijos tendencijos stipr\u0117ja.<\/strong> Vienas i\u0161 <a href=\"https:\/\/www.facebook.com\/zuck\"><span class=\"s2\">Mark Zuckerberg<\/span><\/a>, facebook.com tiksl\u0173 &#8211; kad vartotojai visko ie\u0161kot\u0173 ir atlikt\u0173 veiksmus b\u016btent \u0161iame tinkle. O tai rei\u0161kia ir apsipirkimas internetu vykt\u0173 per socialin\u012f tinkl\u0105. Vie\u0161umoje jau publikuota naujien\u0173, apie facebook.com tikslus \u012fdiegti el. prekybos platformas. Tod\u0117l verslai, kurie nenaudoja \u0161io socialinio tinklo \u0161iandien, rytoj gali b\u016bti priversti naudoti tai, kaip pagrindin\u012f verslo \u012frank\u012f.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>3. Prekinio \u017eenklo unikalumas.<\/strong> Kalbant apie Lietuvos rink\u0105, kuri daugelio produkcijos at\u017evilgiu yra perpildyta pasi\u016blos prasme. T.y. \u0161iandien galime rinktis i\u0161 \u0161imt\u0173 ar t\u016bkstan\u010di\u0173 preki\u0173 ir paslaug\u0173, nei lyginant buvo SSRS laikais. \u0160i\u0173 dien\u0173 kart\u0105 prat\u0173si rinktis i\u0161 didelio kiekio produkcijos. Pliusas vartotojams ir i\u0161\u0161\u016bkis \u012fmon\u0117ms, nes turime siekti \u012fvaizd\u017eio unikalumo ir priemoni\u0173 veiksmingai pasiekti vartotojus.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>4. Efektyviausi media kanalai.<\/strong> Did\u017eioji dauguma smulkaus ir vidutinio dyd\u017eio \u012fmoni\u0173 marketingo priemon\u0117s numeris vienas lieka <a href=\"http:\/\/www.kim.lt\/adwords-reklama.html\"><span class=\"s2\">AdWords rekalma<\/span><\/a>. O \u0161alia to, tvirta koja stoja ir SEO.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Kalbant apie Google reklam\u0105, pankankamai naujos ir ypa\u010d veiksmingo priemon\u0117s, kurios dar deja ne visuomet naudojamos:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Tik skambinimo reklamos skelbimas Google paie\u0161koje (angl. Call only).<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Dinamin\u0117 pakartotin\u0117 rinkodara.<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Pakartotin\u0117 rinkodara Google paie\u0161kai (RLSA).<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Reklamos taikymas pagal turimus duomenis (angl. Customer match).<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><strong>5. Prisitaikan\u010dios svetain\u0117s.<\/strong> Atsiranda b\u016btinyb\u0117 susieti marketing\u0105 ir interneto svetaines \u012f vien\u0105 visum\u0105 kaip pardavimo priemon\u0119. Interneto svetain\u0117 turi b\u016bti pritaikyt\u0105 pardavimo procesui. Skirtingos pardavim\u0173 psichologin\u0117s sistemos kalba apie 5 ar daugiau vartotoj\u0173 m\u0105stymo tip\u0173. Tarp j\u0173 tokie, kaip &#8211; smalsuoliai, besidomintys ir lyginantys su konkurent\u0173 kainodara, taip pat besidomintys kaina, \u201cnoriu \u010dia ir dabar\u201d ir kiti vartotoj\u0173 tipai. Kai kurie vartotoj\u0173 raktiniai \u017eod\u017eiai ar sraut\u0173 tipai, atskleid\u017eia vartotojo tip\u0105. Tod\u0117l kai vartotojas ie\u0161ko kainos, jam ir turime rodyti kain\u0105, tam reikalingas marketingo ir svetain\u0117 susiejimas &#8211; prisitaikan\u010dios svetain\u0117s. Jos gali padidinti pardavimus nuo 3 iki 9 kart\u0173.<\/span><\/p>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http%3A%2F%2Fwww.kim.lt%2Fblog%2F5-internetinio-marketingo-privalomos-priemones-2016-iesiems&amp;layout=button_count&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>Metams dar tik \u012fsibeg\u0117jant, \u012fmon\u0117s susiduria su i\u0161\u0161\u016bkiais, kai tradicin\u0117 rinkodara jau neveikia. D\u0117l tos prie\u017easties aptariame marketingo ir technologij\u0173 b\u016btinybes 2016-iesiems metams. 1. Internetini\u0173 svetaini\u0173 pritaikymas mobiliesiems \u012frenginiams. Tokiose \u0161alyse kaip Did\u017eioji Britanija, jau perkop\u0117 didesn\u012f vartotoj\u0173 skai\u010di\u0173 i\u0161maniaisiais telefonais, nei kompiuteri\u0173 vartotoj\u0173 skai\u010dius. Baltijose \u0161alyse, kaip skelbia nuolatiniai tyrimai (pvz. Ranking.lt). Pagrindiniai principai: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false},"categories":[38,2,4],"tags":[30,44,72,45,42,43,46],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts\/109"}],"collection":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":2,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":111,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts\/109\/revisions\/111"}],"wp:attachment":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}