{"id":143,"date":"2018-08-11T17:52:16","date_gmt":"2018-08-11T14:52:16","guid":{"rendered":"http:\/\/www.kim.lt\/blog\/?p=143"},"modified":"2026-09-25T17:15:00","modified_gmt":"2026-09-25T14:15:00","slug":"3-zingsniai-kaip-sukurti-efektyvu-facebook-reklamos-skelbima","status":"publish","type":"post","link":"http:\/\/www.kim.lt\/blog\/3-zingsniai-kaip-sukurti-efektyvu-facebook-reklamos-skelbima","title":{"rendered":"3 \u017eingsniai, kaip sukurti efektyv\u0173 facebook reklamos skelbim\u0105"},"content":{"rendered":"\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http%3A%2F%2Fwww.kim.lt%2Fblog%2F3-zingsniai-kaip-sukurti-efektyvu-facebook-reklamos-skelbima&amp;layout=button_count&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n<p>\u0160\u012f kart\u0105 kalb\u0117sime ne apie auditorij\u0173 nustatymus ir segmentavim\u0105, kalbame apie <a href=\"https:\/\/www.fortema.lt\/facebook-reklama\">facebook reklamos<\/a> skelbimus, kaip sukurti efektyv\u0173 reklamos skelbim\u0105. Suprantama, kuriant reklamos skelbimus, reikt\u0173 pagalvoti apie auditorij\u0105, \u017einoti tikslesn\u012f segment\u0105. Pritaikysime trij\u0173 \u017eingsni\u0173 taisykl\u0119.<a href=\"http:\/\/www.kim.lt\/blog\/wp-content\/uploads\/2014\/07\/1-kodel-verta-naudotis-google-reklama-ai.jpg\"><img loading=\"lazy\" class=\"alignright wp-image-1640 size-medium\" src=\"http:\/\/www.kim.lt\/blog\/wp-content\/uploads\/2014\/07\/1-kodel-verta-naudotis-google-reklama-ai-300x164.jpg\" alt=\"Kod\u0117l verta naudotis \u201eGoogle\u201c reklama?\" width=\"300\" height=\"164\" srcset=\"http:\/\/www.kim.lt\/blog\/wp-content\/uploads\/2014\/07\/1-kodel-verta-naudotis-google-reklama-ai-300x164.jpg 300w, http:\/\/www.kim.lt\/blog\/wp-content\/uploads\/2014\/07\/1-kodel-verta-naudotis-google-reklama-ai-1024x559.jpg 1024w, http:\/\/www.kim.lt\/blog\/wp-content\/uploads\/2014\/07\/1-kodel-verta-naudotis-google-reklama-ai-768x419.jpg 768w, http:\/\/www.kim.lt\/blog\/wp-content\/uploads\/2014\/07\/1-kodel-verta-naudotis-google-reklama-ai-624x340.jpg 624w, http:\/\/www.kim.lt\/blog\/wp-content\/uploads\/2014\/07\/1-kodel-verta-naudotis-google-reklama-ai.jpg 1408w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\nTarkime, kad mes esame Universitetas ir norime pritraukti daugiau stojan\u010di\u0173j\u0173 \u012f marketingo bakalauro studijas. Sudarykime psichologin\u012f \u0161io segmento portret\u0105.<\/p>\n<p><strong>Pirma dalis<\/strong> &#8211; nustatykime kas vargina m\u016bs\u0173 auditorij\u0105. Sura\u0161ykime vis\u0105 s\u0105ra\u0161\u0105, o jei dar sugeb\u0117sime tai atlikti pagal prioritetus, rezultatai bus dar geresni.<br \/>\nM\u016bs\u0173 b\u016bsimus marketingo specialistus vargina ir jiems kelia nerim\u0105:<br \/>\n&#8211; Mokamas mokslas (neu\u017etenka finans\u0173).<br \/>\n&#8211; Prastai i\u0161laikytas egzaminas (pvz. matematikos).<br \/>\n&#8211; Teks gyventi kitame, tolimame mieste (kai kuriems tai privalumas).<br \/>\n&#8211; Ne\u017einau kur apsistoti (gyvenamas b\u016bstas).<br \/>\n&#8211; Ir t.t.<\/p>\n<p><strong>Antra dalis<\/strong> &#8211; sura\u0161ykime privalumus ir tai, kas d\u017eiugins b\u016bsimus studentus:<br \/>\n&#8211; Nauji draugai ir pa\u017eintys.<br \/>\n&#8211; Naujos \u017einios.<br \/>\n&#8211; B\u016bsimas diplomas.<br \/>\n&#8211; Garantuotas darbas, d\u0117l perspektyvios specialyb\u0117s.<br \/>\n&#8211; Geras, presti\u017einis universitetas (jei \u012f toki\u0105 taikoma).<br \/>\n&#8211; Ir t.t.<\/p>\n<p><strong>Tre\u010dia dalis &#8211; kurkime efektyvi\u0105 facebook reklam\u0105.<\/strong> \u0160ioje dalyje panaudokime pirmos dalies r\u016bpes\u010dius, juos atmesdami ir prid\u0117kime privalumus. Marketingo \u017einut\u0117s formul\u0117 labai paprtasta &#8211; \u201eKaip &#8230;{privalumas}&#8230;, be &#8230;{tr\u016bkumas}&#8230;\u201c. Formule &#8211; kaip gauti privalum\u0105, be tr\u016bkum\u0173.<br \/>\nPavyzd\u017eiui:<br \/>\n&#8211; Kaip \u012fstoti \u012f geriausi\u0105 Lietuvoje Vilniaus universitet\u0105, informatikos specialyb\u0119, be matematikos egzaminos?<br \/>\nO dar geriau trumpesni tekstai ir antra\u0161t\u0117s, pvz.:<br \/>\n&#8211; Kaip gauti informatikos bakalaur\u0105, stojant be matematikos egzamino?<\/p>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http%3A%2F%2Fwww.kim.lt%2Fblog%2F3-zingsniai-kaip-sukurti-efektyvu-facebook-reklamos-skelbima&amp;layout=button_count&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>\u0160\u012f kart\u0105 kalb\u0117sime ne apie auditorij\u0173 nustatymus ir segmentavim\u0105, kalbame apie facebook reklamos skelbimus, kaip sukurti efektyv\u0173 reklamos skelbim\u0105. Suprantama, kuriant reklamos skelbimus, reikt\u0173 pagalvoti apie auditorij\u0105, \u017einoti tikslesn\u012f segment\u0105. Pritaikysime trij\u0173 \u017eingsni\u0173 taisykl\u0119. Tarkime, kad mes esame Universitetas ir norime pritraukti daugiau stojan\u010di\u0173j\u0173 \u012f marketingo bakalauro studijas. Sudarykime psichologin\u012f \u0161io segmento portret\u0105. Pirma dalis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false},"categories":[63,2],"tags":[64,67,65],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts\/143"}],"collection":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/comments?post=143"}],"version-history":[{"count":3,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts\/143\/revisions"}],"predecessor-version":[{"id":1643,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts\/143\/revisions\/1643"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/media\/1640"}],"wp:attachment":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/categories?post=143"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/tags?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}