{"id":177,"date":"2017-12-14T18:31:25","date_gmt":"2017-12-14T20:31:25","guid":{"rendered":"https:\/\/www.google-reklama.lt\/?p=98"},"modified":"2017-12-14T18:31:25","modified_gmt":"2017-12-14T20:31:25","slug":"google-reklamos-naujiena-taikymas-pagal-telefono-numerius","status":"publish","type":"post","link":"http:\/\/www.kim.lt\/blog\/google-reklamos-naujiena-taikymas-pagal-telefono-numerius","title":{"rendered":"Google reklamos naujiena &#8211; taikymas pagal telefono numerius"},"content":{"rendered":"\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http%3A%2F%2Fwww.kim.lt%2Fblog%2Fgoogle-reklamos-naujiena-taikymas-pagal-telefono-numerius&amp;layout=button_count&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n<p>Didieji pasaulio reklamos tinklai kaip FaceBook, Google, nuolat konkuruoja prie\u0161 reklamos u\u017esakovus. Nuolat tobulinamos reklamos sistemos ir j\u0173 efektyvumas. Efektyvesn reklama &#8211; leid\u017eia atsigriebti didesn\u0119 reklamos pyrago dal\u012f. Facebook reklamoje jau senai galima taikyti \u012f vartotojus pagal turimus telefonu numerius, o \u0161tai Google t\u0105 padar\u0117 visai neseniai.<\/p>\n<p>\u201e<em>This new feature allows for a higher audience match rate, particularly for marketers who either do not have email addresses for their entire customer file, or the email address that the marketer has is different than the addresses that Google has for the individual,<\/em>\u201c &#8211; teigiamai apie <a href=\"http:\/\/adage.com\/article\/digital\/google-adwords-adds-target\/311609\/\">Google reklamos<\/a> naujov\u0119 atsiliep\u0117 Didit \u012fk\u016br\u0117jas Kevin Lee.<\/p>\n<p><img loading=\"lazy\" class=\"size-medium wp-image-99 alignleft\" src=\"https:\/\/www.google-reklama.lt\/wp-content\/uploads\/2017\/12\/adwords-reklama-pagal-telefono-numeri-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>Iki \u0161iol AdWords reklamoje buvo galima naudoti GSP (GMail) reklam\u0105 ir taikyti \u012f vartotojus pagal turim\u0105 elektronini\u0173 pa\u0161t\u0173 duomen\u0173 baz\u0119. \u0160i naujov\u0117 kei\u010dia reklamos galimybes, jas i\u0161ple\u010dia. Dabar tik fantazijos ir profesionalumo klausimas tinkamai pritaikyti nauj\u0105 reklamos metodik\u0105. Juk versle, kur aktualus pirkim\u0173 pasikartojimas &#8211; tai puiki priemon\u0117. Tarkime, kad J\u016bs esate padang\u0173 pardav\u0117jas, fiksuojate duomen\u0173 baz\u0117je paskutinius kliento padang\u0173 pirkimus, apskai\u010diuojate vidutin\u012f padang\u0173 keitimo da\u017enum\u0105 ir dr\u0105siai vartotojui galite priminti apie nauj\u0173 padang\u0173 \u012fsigijimo b\u016btinyb\u0119, pateikiant jam speciali\u0105 nuolaid\u0105, tai auginant \u012fmon\u0117s klient\u0173 lojalum\u0105. Tokios priemon\u0117s gali b\u016bti personalizuota reklama tiek prekybos tinklams, draudimo bendrov\u0117ms ar kitoms ni\u0161oms.<\/p>\n<p>Tiesa, kaip ir kiekvienoje pakartotin\u0117je rinkodara yra tam tikros minimalios ribos, nuo kurio pradeda veikti \u0161i reklamos forma. Pvz. GSP reklama pradeda veikti tik surinkus bent 1000 aktyvi\u0173 GMail el. pa\u0161to d\u0117\u017eu\u010di\u0173.<\/p>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http%3A%2F%2Fwww.kim.lt%2Fblog%2Fgoogle-reklamos-naujiena-taikymas-pagal-telefono-numerius&amp;layout=button_count&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>Didieji pasaulio reklamos tinklai kaip FaceBook, Google, nuolat konkuruoja prie\u0161 reklamos u\u017esakovus. Nuolat tobulinamos reklamos sistemos ir j\u0173 efektyvumas. Efektyvesn reklama &#8211; leid\u017eia atsigriebti didesn\u0119 reklamos pyrago dal\u012f. Facebook reklamoje jau senai galima taikyti \u012f vartotojus pagal turimus telefonu numerius, o \u0161tai Google t\u0105 padar\u0117 visai neseniai. \u201eThis new feature allows for a higher audience [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false},"categories":[38,79],"tags":[78,39,62,80],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts\/177"}],"collection":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":0,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts\/177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/media\/99"}],"wp:attachment":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/media?parent=177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/categories?post=177"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/tags?post=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}