{"id":359,"date":"2018-06-18T08:36:51","date_gmt":"2018-06-18T10:36:51","guid":{"rendered":"https:\/\/www.google-reklama.lt\/?p=359"},"modified":"2018-06-18T08:36:51","modified_gmt":"2018-06-18T10:36:51","slug":"adwords-reklama-ka-keicia-gdpr-taisykles","status":"publish","type":"post","link":"http:\/\/www.kim.lt\/blog\/adwords-reklama-ka-keicia-gdpr-taisykles","title":{"rendered":"AdWords reklama &#8211; k\u0105 kei\u010dia GDPR taisykl\u0117s?"},"content":{"rendered":"\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http%3A%2F%2Fwww.kim.lt%2Fblog%2Fadwords-reklama-ka-keicia-gdpr-taisykles&amp;layout=button_count&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n<p>GDPR (<a href=\"https:\/\/www.eugdpr.org\/\" target=\"_blank\" rel=\"noopener\">General Data Protection Regulation<\/a>) yra bene did\u017eiausias \u012fstatimin\u0117s baz\u0117s atnaujimas susij\u0119s su duomen\u0173 apsauga. Pagrindiniai \u012fstatymo principai &#8211; apriboti duomen\u0173 saugojimo laik\u0105, sudaryti galimyb\u0117s vartotojui pageidaujant i\u0161trinti apie j\u012f sukauptus duomenys ir nekaupti nereikaling\u0173 ar perteklini\u0173 duomen\u0173. Taip pat vartotojas bet kokiam vartotojo duomen\u0173 rinkimui, kaupinui ar naudojimui turi suteikti reikiam\u0105 leidim\u0105 t\u0105 daryti.<\/p>\n<p><img loading=\"lazy\" class=\"size-medium wp-image-360 alignright\" src=\"https:\/\/www.google-reklama.lt\/wp-content\/uploads\/2018\/06\/GDPR-AdWords-reklamoje-300x160.png\" alt=\"\" width=\"300\" height=\"160\" \/>Su Google paie\u0161ka ir reklama susij\u0119s teisinis reglamentas leid\u017eia tiksliai interpetuoti, jog paie\u0161kos rakta\u017eod\u017eiai n\u0117ra asmeniniai duomenys ir \u0161iuo \u012fstatymu n\u0117ra papildomai apribojamos paie\u0161kos varikli\u0173 funkcijos ir teis\u0117s \u012fstatimine baze.<\/p>\n<p>GDPR \u012fstatym\u0105 ir taikym\u0105 praktikoje reikia naudoti tuo atveju, jei Google AdWords reklam\u0105 naudojate pakartotin\u0117s rinkodaros (remarketingo) arba konversij\u0173 (angl. conversion) sekimui. GDPR taikomas ir \u201ecustomer match\u201c ir \u201estore sales\u201c funkcijomis.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Trumpai kada reikalingas GDPR pritaikymas AdWords reklamoje:<\/strong><\/p>\n<p>&#8211; Remarketingui taikyti, turite gauti vartotojo aktyv\u0173 sutikim\u0105, jog taikysite \u0161\u012f reklamos metod\u0105 (rinksite \u201ecookies\u201c, priminsite reklamoje apie savo paslaugas).<\/p>\n<p>&#8211; Konversij\u0173 sekimui b\u016btina gauti vartotoj\u0173 sutikim\u0105.<\/p>\n<p>&#8211; \u201eCustomer match\u201c importuodami ankstesni\u0173 klient\u0173 duomen\u0173 baz\u0119 ir nor\u0117dami taikyti jiems pakartotin\u0119 reklam\u0105, nuolaid\u0105, turite i\u0161 anksto gauti atitinkam\u0105 sutikim\u0105.<\/p>\n<p>&#8211; \u201eStore sales\u201c, kai norite importuoti fizin\u0117s parduotuv\u0117s pardavimus ir sugreinti reklamos ka\u0161tus su fizin\u0117s parduotuv\u0117s pajamomis. Reikalingas vartotoj\u0173 sutikimas duomen\u0173 panaudojimui.<\/p>\n<p>&nbsp;<\/p>\n<p>Atminkite, kad pagal naujas GDPR taisykl\u0117s vartotojui turite suteikti teis\u0119 i\u0161trinti kaupiamus duomenis. Tai lengviau pritaikome IT stiryje, elektronin\u0117se parduotuv\u0117se, ta\u010diau fiziniuose \u012fstatymo taikymo procesuose \u0161is procesas da\u017eniausiai reikalauja \u017emogi\u0161k\u0173j\u0173 i\u0161tekli\u0173 \u012fsitraukimo.<\/p>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=http%3A%2F%2Fwww.kim.lt%2Fblog%2Fadwords-reklama-ka-keicia-gdpr-taisykles&amp;layout=button_count&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>GDPR (General Data Protection Regulation) yra bene did\u017eiausias \u012fstatimin\u0117s baz\u0117s atnaujimas susij\u0119s su duomen\u0173 apsauga. Pagrindiniai \u012fstatymo principai &#8211; apriboti duomen\u0173 saugojimo laik\u0105, sudaryti galimyb\u0117s vartotojui pageidaujant i\u0161trinti apie j\u012f sukauptus duomenys ir nekaupti nereikaling\u0173 ar perteklini\u0173 duomen\u0173. Taip pat vartotojas bet kokiam vartotojo duomen\u0173 rinkimui, kaupinui ar naudojimui turi suteikti reikiam\u0105 leidim\u0105 t\u0105 daryti. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false},"categories":[38],"tags":[101,61,102,103,39,104],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts\/359"}],"collection":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/comments?post=359"}],"version-history":[{"count":0,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/posts\/359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/media\/360"}],"wp:attachment":[{"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/media?parent=359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/categories?post=359"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kim.lt\/blog\/wp-json\/wp\/v2\/tags?post=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}